Understanding Buses

Understanding Buses offers a clear, non-technical, jargon-free explanation of how the bus industry works.

"Compulsory reading for all involved in public transport policy-making"

Amazon reviewer

The chapters examine:

  • The costs of operation – what the components are and what drives them, particularly understanding the crucial importance of speed and predictability
  • The revenue earned – how much is needed to enable operators to meet their three key objectives
    • to cover their costs
    • to meet their financial obligations
    • to invest in the future
  • The need for profit – why operators need to make a surplus and what they do with it
  • The principal drivers of demand for bus services
  • The bus product – its various attributes and why they are important
  • The competitive environment in which the industry operates
  • The customer interface – researching, listening and communicating with bus users
  • Trends in fares and ticketing
  • Public spending on buses

"Chris Cheek puts to right with clarity a number of misconceptions about bus travel"

Amazon reviewer

The book is extensively illustrated with easy-to-read charts. It contains 117 pages. Paperback, in full colour. Ships in 3-5 days. CLICK HERE to buy.

This book is also available as an e-book, via AmazonKoboBarnes & Noble and other e-book providers.  You are recommended to read the book on a colour device.

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