Understanding Buses offers a clear, non-technical, jargon-free explanation of how the bus industry works.
"Compulsory reading for all involved in public transport policy-making"
The chapters examine:
- The costs of operation – what the components are and what drives them, particularly understanding the crucial importance of speed and predictability
- The revenue earned – how much is needed to enable operators to meet their three key objectives
- to cover their costs
- to meet their financial obligations
- to invest in the future
- The need for profit – why operators need to make a surplus and what they do with it
- The principal drivers of demand for bus services
- The bus product – its various attributes and why they are important
- The competitive environment in which the industry operates
- The customer interface – researching, listening and communicating with bus users
- Trends in fares and ticketing
- Public spending on buses
"Chris Cheek puts to right with clarity a number of misconceptions about bus travel"
The book is extensively illustrated with easy-to-read charts. It contains 117 pages. Paperback, in full colour. Ships in 3-5 days. CLICK HERE to buy.
This book is also available as an e-book, via Amazon, Kobo, Barnes & Noble and other e-book providers. You are recommended to read the book on a colour device.